How to improve your landscape business in 2022?

Landscaper Newbury

You might have come to crossroads, at some point, in your landscaping business. There are chances that you have thought, “What I should do to grow my business?” If you want to grow your landscaping company, you should concentrate on a few key factors. There are many ways to optimize your business, from increasing your digital presence to finding new ways to reach customers. Here are six to get you started in 2022.


1. Begin with your dream
Businesses need to review their performance from time to time. But it does not mean they focus so much on numbers and KPIs that they forget the reason behind starting the business. You would have that “aha” moment when you first thought about starting a landscaping business. It can be a service that you want to offer, such as a lawn restoration service or anything else.
When you will remember, why did you make that decision? You will start taking the right steps for your business growth.

2. Hone digital marketing skills
To grow your landscaping business, you need to improve your digital marketing skills. You can also hire an expert to market your business for you. Social media has become a great tool to help companies reach their customers, and customers find trustworthy brands. For example, you can upload before and after landscape photos on platforms such as Instagram to reach your target audience. There are plenty of other tools, along with this, that can help you boost brand awareness.
If you are a landscaper in Newbury, you can focus on customers surrounding your location. You can create video advertisements or invest in search engine optimization to grow your business and reach new markets.

3. Offer landscaping seminars
Seminars provide a great way to bring people who might be interested in your business. You can start from the basic information on landscapes and then move to the advanced landscaping concepts. Obviously, people who will get attracted to your seminars are those who care about the looks of their yard. Here you have to come in! Try to add a quick patch of your services to the end of your seminar. But do not focus too much on sales because people will not like it.

4. Diversify your business
Depending upon the location of your business, some months might not be friendly for landscaping. At such time, you need a backup to cover the risk during cold weather. You can provide seasonal services to your customers. Some potential offseason services that you could try in winters are:

Snow removal
You don’t need to stop or shut down landscaping services- when there is too much snow. Consider selling your existing clients snow removal services in their yearly landscaping services package.

Offer decoration services
It is often difficult for older people or people with disabilities to climb on the roof to hang lights or do decorations during Christmas or new year. You can provide services, such as consultation, decoration, maintenance to your clients on holidays. It will remove the client hassle on holidays and keep your business running throughout the year.

5. Repeat your customers
One of the best ways to stay in business is to get back your old customers. For this, you need to follow some things:

Stay in touch
You need to devout your time and resources for customers return. Use social media to stay connected with the customers, send them incentives/ offers on email, but make sure you are not causing a nuisance in their life.

Surprise them
When someone does something for us, we obviously, feel delighted. You can make your customers happy by giving them gifts on their birthdays or rewarding them with discounts or points when they use your services repeatedly.

Communicate effectively
If you do not have the right people at the front line, you are more likely to have the next deal cancelled. So, make sure you have a qualified team on board. Being a reputable landscaper in Reading, you should focus on training your staff to deal with the customer efficiently.

Listen
Request customers to share their feedback online. You can also send surveys to customers requesting their opinion on your services and ask them what you can do for improvements. Take all the information received to heart and make improvements accordingly.

6. Take care of your staff
Your success in landscaping depends on the work and performance of your employees. Reward your employees for high productivity, give them opportunities to advance, and train them to develop new skills. Communicate with them and ask if they are facing any problems. Employees put more effort into work when they love the companies for which they work. At last, we know scaling a business is not easy, but if you implement the above ways, you will see progress.